Person with a backpack holding trekking poles standing on a rocky trail overlooking a vast green forest under a blue sky.

Outdoor Travel & Adventure Writer | Photographer | Storyteller

WORK WITH HOLLY

I bring outdoor adventures to life through compelling storytelling and stunning photography. With more than two decades of experience exploring remote destinations and crafting engaging content, I help brands and publications with adventure-seeking audiences capture the spirit of the great outdoors through inspiring firsthand narratives. My stories don't just tell you where to go—they show you how to see, listen, and find meaning in the breathtaking natural world.

How I can help you

FREELANCE WRITING

Captivating stories that transport your readers to unique places and extraordinary experiences.

Outdoor destination features – In-depth exploration of must-see wild places and lesser-known hidden gems

Outdoor lifestyle articles – Gear guides, seasonal adventures, and outdoor living inspiration

How-to guides – Expert instruction and responsible recreation

Outdoor gear reviews – Honest, field-tested evaluations from real adventures

Brand storytelling and content marketing – Authentic narratives that build trust and deepen the relationship with your audience

Website copy and blog posts – SEO-optimized content that drives engagement

Ebooks and long-form guides – Comprehensive resources for outdoor enthusiasts

Email newsletters – Regular touchpoints that build community and loyalty

Social media content – Platform-specific posts that inspire and inform

Proofreading and editing – Meticulous professional polish for your content

PHOTOGRAPHY

Outdoor travel and adventure photography that captures a unique perspective on adventures and the natural world.

Editorial photography – Compelling images that tell stories and complement my writing

Landscape and nature photography – Breathtaking scenes that showcase nature’s details and unfiltered natural beauty

Product photography in outdoor settings – Gear and equipment thoughtfully captured in real-world outdoor environments

Image licensing – Professional-quality photos available for commercial use

BRAND PARTNERSHIPS

Strategic collaborations that authentically showcase outdoor brands and destinations to engage and connect.

Destination marketing – Comprehensive content packages featuring outdoor locations and experiences

Product placement and reviews – Genuine endorsements based on field testing

Sponsored content creation – Branded storytelling that’s natural and engaging

Brand ambassador programs – Long-term partnerships built on shared values

SPEAKING & WORKSHOPS

Inspiring and actionable presentations about outdoor travel and adventure.

Keynote speaking – Presentations and workshops about outdoor adventure, skills, and ethics

Outdoor industry panels – Expert insights on trends, sustainability, and best practices

Educational webinars – Interactive sessions on adventure planning and outdoor skills

Why brands love working with Holly

I don't just write about outdoor adventures—I live them. My authentic approach to storytelling comes from firsthand experience in the field. Whether paddling through remote wilderness, backpacking breathtaking trails, or discovering hidden gems, my stories and photography inspire both beginner and seasoned adventurers to explore responsibly.

My work has been featured in outdoor publications, including the Department of Natural Resources Minnesota Conservation Volunteer Magazine. I've built a reputation for delivering thoughtfully crafted, high-quality, evergreen content that resonates with outdoor enthusiasts and inspires both action and conservation.

What sets me apart

  • 25 years of professional writing experience with outdoor expertise

  • 100+ published stories in magazines and digital platforms

  • Natural, conversational tone that connects authentically with readers

  • Hundreds of published photographs in print and online media

  • Expert-level, self-taught outdoor skills and comprehensive safety knowledge

  • Complex concepts made simple and actionable

  • Meticulous attention to detail

  • Professional, responsive, and reliable with a high level of initiative and adaptability

  • Collaborative and enjoyable partnership approach

FEATURED OUTDOOR STORIES & PHOTOGRAPHY

ONLINE PORTFOLIO

Personal Website: hollyscherer.com

Finding My True Self in Nature

https://www.hollyscherer.com/blog/true-self/

Life Lessons from the Trail

https://www.hollyscherer.com/blog/lesson/

Building Courage & Confidence Outdoors

https://www.hollyscherer.com/blog/outdoors/

Quetico Superior Wilderness News:

Definitive Guide to Voyageurs National Park Series:

Superior Hiking Trail (SHT) Thru-Hike Series & Featured Article:

PRINT PUBLICATIONS

Department of Natural Resources Minnesota Conservation Volunteer Magazine

Writer and Photographer

Bucket List - July/August 2024 Issue

https://www.dnr.state.mn.us/mcvmagazine/issues/2024/jul-aug/index.html

Stories from the Trail: Field Notes on Moving Through the Wild

Story Contributor

Wayfarer Books

https://www.wayfarerbookstore.com/product/stories-from-the-trail/192

READY TO TELL AN EPIC STORY?

Let's create outdoor content that inspires adventure and connects with your audience on a deeper level. Email me at Holly@hollyscherer.com or use the form below to get started.

A woman wearing sunglasses paddling a yellow kayak on a calm lake surrounded by green trees, with a partly cloudy blue sky overhead.

“Almost everyone is listening for something, that search for places where the singing may be heard goes on everywhere. It seems to be part of the hunger that all of us have for a time when we were closer to lakes and rivers, to mountains and meadows and forests, than we are today. Because of our almost forgotten past, there is a restlessness within us, an impatience with things as they are, which modern life with its comforts and distractions does not seem to satisfy.”

— Sigurd Olson, The Singing Wilderness, 1956

Ready to return to what's real?

Join like-minded outdoor enthusiasts who receive regular inspiration delivered straight to their inbox. No spam, just actionable ways to find yourself outside. Unsubscribe anytime.