WORK WITH HOLLY
Outdoor Travel & Adventure Writer | Photographer | Storyteller
I bring outdoor adventures to life through compelling storytelling and stunning photography. With more than two decades of experience exploring remote destinations and crafting engaging content, I help brands and publications with adventure-seeking audiences capture the spirit of the great outdoors through inspiring firsthand narratives. My stories don't just tell you where to go—they show you how to see, listen, and find meaning in the breathtaking natural world.
Why brands and publications love working with Holly
I don't just write about outdoor adventures—I live them. My authentic approach to storytelling comes from firsthand experience in the field. Whether paddling through remote wilderness, backpacking breathtaking trails, or discovering hidden gems, my stories and photography inspire both beginner and seasoned adventurers to explore responsibly.
I've built a reputation for delivering thoughtfully crafted, high-quality, evergreen content that resonates with outdoor enthusiasts. My work consistently drives repeat traffic and inspires both action and conservation.
What sets me apart
25 years of professional writing experience with outdoor expertise
100+ published stories in magazines and digital platforms
Hundreds of published photographs in print and online media
Expert-level, self-taught outdoor skills and comprehensive safety knowledge
Natural, conversational tone that is enjoyable to read and connects authentically with readers
Complex concepts made simple and actionable
Meticulous attention to detail and accuracy
Professional, responsive, and reliable with a high level of initiative and adaptability
Collaborative and enjoyable partnership approach
Committed to integrity
How I can help you
FREELANCE WRITING
Captivating stories that transport your readers to unique places and extraordinary experiences.
Outdoor destination features – In-depth exploration of must-see wild places and lesser-known hidden gems
Outdoor lifestyle articles – Gear guides, seasonal adventures, and outdoor living inspiration
How-to guides – Expert instruction and responsible recreation
Outdoor gear reviews – Honest, field-tested evaluations from real adventures
Brand storytelling and content marketing – Authentic narratives that build trust and deepen the relationship with your audience
Website copy and blog posts – SEO-optimized content that drives engagement
Ebooks and long-form guides – Comprehensive resources for outdoor enthusiasts
Email newsletters – Regular touchpoints that build community and loyalty
Social media content – Platform-specific posts that inspire and inform
Proofreading and editing – Meticulous professional polish for your content
PHOTOGRAPHY
Outdoor travel and adventure photography that captures a unique perspective on adventures and the natural world.
Editorial photography – Compelling images that tell stories and complement my writing
Landscape and nature photography – Breathtaking scenes that showcase nature’s details and unfiltered natural beauty
Product photography in outdoor settings – Gear and equipment thoughtfully captured in real-world outdoor environments
Image licensing – Professional-quality photos available for commercial use
BRAND PARTNERSHIPS
Strategic collaborations that authentically showcase outdoor brands and destinations.
Destination marketing – Comprehensive content packages featuring outdoor locations and experiences
Product placement and reviews – Genuine endorsements based on field testing
Sponsored content creation – Branded storytelling that’s natural and engaging
Brand ambassador programs – Long-term partnerships built on shared values
SPEAKING & WORKSHOPS
Inspiring and actionable presentations about outdoor travel and adventure.
Keynote speaking – Presentations and workshops about outdoor adventure, skills, and ethics
Outdoor industry panels – Expert insights on trends, sustainability, and best practices
Educational webinars – Interactive sessions on adventure planning and outdoor skills
FEATURED STORIES & PHOTOGRAPHY
ONLINE PORTFOLIO
Superior Hiking Trail Thru-hike & Voyageurs National Park Series
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The peaks and valleys of a Superior Hiking Trail thru-hike – Part I
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The peaks and valleys of a Superior Hiking Trail thru-hike – Part II
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Beginner’s guide to visiting Voyageurs National Park
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![Paddling Sand Point Lake Voyageurs National Park - Holly Scherer - Outdoor Travel & Adventure Writer, Photographer, Storyteller]()
Plan the perfect paddling and camping trip in Voyageurs
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How to visit Voyageurs National Park without a boat
Epic Adventures
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Magical history tour through the BWCA
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One hike, two scenic vistas—Ted Tofte Overlook and Carlton Peak
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Paddling and camping the Timber-Frear Canoe Route
How To
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Avoid these rookie mistakes on your next backcountry trip
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Guide to Camping in Northeast Minnesota’s State Forests
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Beginner’s guide to camping in the Superior National Forest
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5 tips for every beginner camping trip
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10 questions to ask before booking your first Boundary Waters permit
PRINT PUBLICATIONS
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Bike the Gitchi-Gami State Trail
Writer & Photographer - Department of Natural Resources Minnesota Conservation Volunteer Magazine
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A Winter Weekend at Lake Vermilion State Park
Cover Photo and Story - The Vermilion
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Stories from the Trail: Field Notes on Moving Through the Wild
Story Contributor - Wayfarer Books
READY TO TELL AN EPIC STORY?
Let's create outdoor content that inspires adventure and connects with your audience on a deeper level. Email me at Holly@hollyscherer.com or use the form below to get started.
“Almost everyone is listening for something, that search for places where the singing may be heard goes on everywhere. It seems to be part of the hunger that all of us have for a time when we were closer to lakes and rivers, to mountains and meadows and forests, than we are today. Because of our almost forgotten past, there is a restlessness within us, an impatience with things as they are, which modern life with its comforts and distractions does not seem to satisfy.”
— Sigurd Olson, The Singing Wilderness, 1956
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